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The Red Wing Way
Rare archival photographs and profiles of key figures bring to life the remarkable history of the Red Wing Shoe Company, tracing its journey from a small Minnesota manufacturer to a globally recognised footwear brand.
Known worldwide for quality, durability, and craftsmanship, Red Wing has endured economic hardship, world wars, and changing markets by staying true to its values, investing in its community, and adapting to evolving customer needs.
Founded in 1905, the company built its reputation by supplying dependable footwear for workers, military personnel, hunters, and outdoorsmen. Through innovative marketing, retail expansion, and a commitment to craftsmanship, Red Wing grew from a regional business into an international brand. More recently, its iconic boots have found new audiences in fashion and streetwear culture.
Featuring archival catalogs, historic photographs, fashion imagery, and stories from employees and customers, this book offers a rich look inside one of America’s most enduring family businesses. Profiles of notable personalities and insights into the art of boot-making add depth to the narrative.
Award winning author Dave Kenney provides a compelling, 360-degree portrait of a company that embraced risk, remained committed to its community, and built a legacy that continues today.
Author
Dave Kenney is the author of numerous books, including Minnesota in the ’70s, Twin Cities Picture Show, and Northern Lights, Minnesota’s state history textbook. A two-time Minnesota Book Award winner, he lives in Roseville, Minnesota.
